This shrub has persistent leaves and reaches a maximum height of 30 cm. With good care, it can live up to 100 years. Its creeping branches can grow to 80 cm. Small oval flowers are pink when they bloom; they grow towards the ground and look a little like crane heads. Cranberries are red and about 2 cm in diameter, and are easily preserved in their natural state. They are also sold as pure or mixed juice, and dried. They are rich in vitamin C and antioxidants.
The Steven variety is the most popular for northern regions, with large, round, bright-red berries. Its foliage is light green and turns reddish in winter. Mid-season harvest yields 1.52 g berries.